The formal launch of the Benefit to Society Campaign will take
place at the House of Commons on 28 February.
ARCH is a supporter of the Benefit to Society campaign which
aims to end social housing stereotypes!
Common misrepresentations of social housing tenants in the local
and national media often include inaccurate perceptions such as
tenants being associated with exploiting the benefit system and
living in run down estates. These misrepresentations are damaging
and drive the public to have a typically negative stereotypical
view of social housing tenants.
The Benefit to Society campaign brings together nearly 30
housing organisations across the country and has commissioned an
academic research programme into the problem of stereotyping social
housing tenants to help deliver a high impact campaign that will
challenge the way the public think and will help tackle the stigma
associated with social housing.
The Campaign is led by a steering group of tenants and staff
from the sponsor organisations including representatives from the
ARCH Tenant Group.
The launch of the Benefit to Society campaign will be hosted by
Ed Vaizey MP in the House of Commons on 28 February 2018 and will
- new research by the LSE looking at why stigma around social
housing has grown, and
- a social media campaign designed to share a different narrative
about the people living in social housing.
The launch will be attended by representatives from the ARCH