ARCH is supporting the Benefit to Society Project which has been
created to tackle the often unfair reporting in the media on social
housing and the stigma social housing tenants experience.
The project continues to move quickly and has been involved in a
number of events including:
- A fringe session at the CIH conference in Manchester which had
a good reception and is available to view online here
- A session at the TPAS conference which is also available online
- An event in Birmingham (kindly hosted by Anthony Collins
Solicitors), picking up on the Fair Press for Tenants survey. 25 tenants took
part and helped to shape the guide for journalists which it is
intended to launch in September.
The Project has commissioned a YouGov poll to understand public
perceptions of social housing tenants and are currently analysing
the results which will be available shortly.
Facebook and two ad agencies continue to support the Project
through creative input, advice on targeting and a budget for
boosting advertising spend. Facebook have indicated that they will
double their initial sponsorship of £5000 to match fund the
Project's advertising budget of £10,000.
The launch of the "Fair Press for Tenants - guide for
journalists" is planned for Thursday 14th
September, 5.30 - 7pm, at Media City, Manchester
The Project is also running a "Community Thinktank" at
Trafford Hall, near Chester on 3rd - 4th
October for tenants on overcoming the stigma around social
A further update will be provided following the launch of the
Fair Press for Tenants guide.