Benefit to Society Project update John Bibby - 03/08/2017 Labelled as Tenants

ARCH is supporting the Benefit to Society Project which has been created to tackle the often unfair reporting in the media on social housing and the stigma social housing tenants experience. 

The project continues to move quickly and has been involved in a number of events including:  

• A fringe session at the CIH conference in Manchester which had a good reception and is available to view online here

• A session at the TPAS conference which is also available online here

• An event in Birmingham (kindly hosted by Anthony Collins Solicitors), picking up on the Fair Press for Tenants survey. 25 tenants took part and helped to shape the guide for journalists which it is intended to launch in September.

The Project has commissioned a YouGov poll to understand public perceptions of social housing tenants and are currently analysing the results which will be available shortly.

Facebook and two ad agencies continue to support the Project through creative input, advice on targeting and a budget for boosting advertising spend. Facebook have indicated that they will double their initial sponsorship of £5000 to match fund the Project's advertising budget of £10,000.

The launch of the "Fair Press for Tenants - guide for journalists" is planned for  Thursday 14^th September, 5.30 - 7pm, at Media City, Manchester

The Project is also running a "Community Thinktank" at Trafford Hall, near Chester on 3^rd - 4^th October for tenants on overcoming the stigma around social housing.

A further update will be provided following the launch of the Fair Press for Tenants guide.